Digital Publishing

Magazine:

The History of Essence Magazine and What it is :

Essence magazine is an magazine which was inherited in America but copies are sold worldwide. Essence magazine is an monthly magazine for woman of colour ages between 18 and 49. Essence magazine first published their first piece in May 1970. Ever since then it has been a very popular magazine and has expanded into different platforms.

Target Audience:

The magazine is target to African-American ages 18-49. In the USA it is the only magazine the focuses on reaching an audience of black women that revolves around their experiences in the country and it has remained like this for a long period of time. The focus on the magazine is that African American women come first. First in news, entertainment and motivation.

The purpose Of The Magazine:

The magazine covers fashion,lifestyle and beauty with advice and information tipes from other women. The magazines slogan is “Fierce,Fun and Fabulous” suggesting the magazines goal to empowering black women all over. The magazine does inform,educate and entertain. The magazine informs their audience on a type of different variety of things. It also educates young females on different types of tips they can use and it entertains the audience by getting different types of features from different celebrities.

The Platform of the Magazine:

The magazine is also a digital publishing product because it has its own website where you can find things in the articles that you can find online as well.

XXL Magazine:

What is XXL Magazine and their history:

XXL is a american hip hop magazine based on hip hop and rap artists. The magazine published in 1997 townsquare media. The first XXL issue featured rappers jay z and master p on a double cover.

Target Audience:

The magazines mission is to take a mature level to real and intelligent approach in the hip hop music genre. XXL is mostly target to an audience who are interested in the genre of hip hop or rap music and the artist.

The Purpose of the Product:

The Purpose of the magazine is to keep with the hip hop and rap artists and to deliver information about these genres to their target audience.

The Platform of the Product:

The product is also a digital publishing product because it has its own its own publishing website where the audience can find as much information online just as much on the actual magazine.