Structure of media organisations: Horizontal Integration What is Horizontal Integration? Horizontal Integration is the acquisition of additional business activities that are on the same level of the value chain in a similar or different industries. Examples: The Standard Oil Company buying 40 refineries An automobile manufacturer buying a sport utility Vehicle manufacturer A radio station that also owns a newspaper and magazine Advantages of Horizontal Integration: Economics of Scale: Selling more of the same product in different parts of the world Economics of Scope: Sharing resources common to different products. “Synergies” Increased Market Power Reduction in cost Disadvantages of Horizontal Integration: Costs Increased Work load Increased Responsibilities Anti-trust issues Creating a monopoly Vertical Integration Organisation Pros and Cons What is Vertical Integration? The combination ...
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Proud Family Analysis: https://www.youtube.com/watch?v=0018u_BB7oU The Proud Family- Twins to Tweens Plot of this episode: In this episode Penny (the main character) is stuck babysitting her twin siblings Bebe and Cece while her friends are at a party. While she is watching television she makes a wish that her twin siblings were old enough to take care of themselves when suddenly Al Rooker the magical weatherman pops out from the TV and makes the wish come true. Penny soon learns that when her siblings grow up they seem to get more attention than her and she tries to find a way to change them back. Genre: Animation |Comedy |Family |Fantasy Characters: The Hero/dispatcher: Penny Proud The Magical Helper/ Villain: Al Rooker Her Father: Oscar Proud The Prize: Dante Location: The location of the TV series is based in the USA. Sound: Non-Diegetic Sound Faint Background Music Chronology: The show starts off with the two pare...
Structure of media organisations: Horizontal Integration What is Horizontal Integration? Horizontal Integration is the acquisition of additional business activities that are on the same level of the value chain in a similar or different industries. Examples: The Standard Oil Company buying 40 refineries An automobile manufacturer buying a sport utility Vehicle manufacturer A radio station that also owns a newspaper and magazine Advantages of Horizontal Integration: Economics of Scale: Selling more of the same product in different parts of the world Economics of Scope: Sharing resources common to different products. “Synergies” Increased Market Power Reduction in cost Disadvantages of Horizontal Integration: Costs Increased Work load Increased Responsibilities Anti-trust issues Creating a monopoly Vertical Integration Organisation Pros and Cons What is Vertical Integration? The combination in one firm of...
Video Analysis
Analysis Video: Most Shocking Second A Day Video https://www.youtube.com/watch?v=RBQ-IoHfimQ Settings of video: The setting of the video seems to be a variety of different places. In these four images the location of the setting seem to be in the comfort of a house. We can tell this because every time the scene cuts into another quick scene it goes into another room of a house. In these next six images we can see that location of these are in outdoor places such as parks and school. From these locations we can assume that the character is an average young girl. Props in video: In these three images the character has three different types of props. From these images we can tell that she is h...