Level 2 Media Creative Production

International: The Centre for International Media Assistance, a Congressionally-funded think tank, defines media development as “efforts by organizations, people, and sometimes governments to develop the capacity and quality of the media sector within a specific country or region.  National: nationally distributed or marketed broadcast and print products of a country, e.g. major newspapers and television programming  Local: media vehicles, such as newspapers, radio stations, television stations, and cable stations, that function primarily to serve the communications needs of the communities or metropolitan areas in which they are located. The local advertiser is typically offered a special discount rate to advertise in local media.  Community: Community media is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest. Community media is separate from commercial media, state run medi...

Advert: Cadbury Advertisement Gorilla August 31 st 2007 https://www.youtube.com/watch?v=TnzFRV1LwIo   Cadbury Company Target Audience: The target audience of this advertisement could be a majority of people in different many ways. Adults for example this advertisement could be appealing to them because since it is a food advertisement it could appeal to them. The Younger generation would appeal to them because it is entertaining advertisement and would appeal to them.   Format: The format of the advertisement is a promotional video shown to the product and to get people to buy. The advert is to be shown in between television shows when people are waiting for the television series or film to come back. The advertisement would be classed as an informal because it has humour inside it.   Purpose: The purpose of the advertisement is to promote the Cadbury Diary Milk brand Chocolate. The advert shows a music video with the music ‘produced’ by A glass...

Analysing Documentaries https://topdocumentaryfilms.com/black-lives-matter-vpro/   The Introduction of is documentary is showing footage of videos from a couple years back with a voice over explain what the footage is and how it links with the documentary as a whole. The documentary is set in the USA and the location of it seems to be an in theatre school where black children can find there voice to speak out managed by a woman who has a big part of the documentary. The format of the documentary is a one off and the purpose of the film is to inform and educate. The platform for the broadcast is an online streaming site. I believe that the target audience is quite difficult to tell because the whole point of the documentary is to inform others about how they feel and to educate mostly the youth to have a voice.               In the documentary there are a variety of techniques used in this documentary. A techni...